- Type: UX / Digital Strategy
- Client: Everlight Radiology
- Project: Convergence
- When: 2018
- Role: UX Director
Description
Having recently acquired UK based RRO, and exploring other international opportunities, Everlight required a global website with capacity for localised content.
The Challenge
Central to Everlight's business model was a digital roadmap to ensure the website(s) and associated digital platforms work together as effective recruitment and marketing tools.
The Approach
Typical double-diamond approach bringing along the journey a very diverse team, spread across Australia and the UK, and multiple agencies getting involved at different stages.
Outcomes
A versatile digital strategy, providing great flexibility for an expanding global operation, while delivering on the key aspects pertaining to radiologist recruitment and service sales.
